The background

I hate to define myself by job titles, but I want to share my story.

I’ve been working in-house for various food and drink brands since I graduated university, where I studied marketing management and entrepreneurship. I’ve held positions such as brand manager, marketing manager and head of marketing. Where I’ve gained a proven track record of building strategies, crafting campaigns and designing brand assets (and much more over the years!) across international markets.

Throughout my career, I have had a commitment to leading and inspiring individuals and insisted on continuous learning and development. My approach revolves around fostering a positive and collaborative environment, where engagement is not only encouraged but becomes a natural outcome of shared passion and purpose.

My goal is to work with like-minded brands on their journey to success via Virtue. And that’s why I set up my studio.