What is a brand workshop?

“Brand positioning workshop exercises”, or Brand Workshops as I call them, are an effective way of helping you to define your branding more clearly.

Why should I bother with a workshop?

Brands today exist across more channels than ever, and getting the direction right from the start makes everything else flow more seamlessly.

Some good brands happen by chance—but the great ones never do. Behind every standout brand is a thoughtful strategy, built to guide, evolve, and adapt to the ever-changing world. That’s where I come in.

I work as an extension of your team, bringing the same passion to your brand as you do to your product. A well-crafted brand isn’t just a logo or a colour palette—it’s one of your most valuable assets. But like any asset, it needs care, attention, and a strategy to make it work for you.

In short? I bring the right people together, dig deep into what makes your brand unique, and create a plan to get it exactly where it needs to be.

How does it work?

Our brand strategy workshops are designed to cut through the noise and bring clarity to your brand’s direction. Whether at your office or ours, we create a space where key stakeholders come together to align on vision, values, and positioning—laying the groundwork for a brand that stands out for all the right reasons.

Each workshop follows four key stages:

• Research – We dive into your sector, competitors, and initial brief to set the foundation.

• Investigation – Through interviews and an interactive workshop, we uncover insights that shape your brand strategy.

• Development – We refine our findings, crafting a strategy with two rounds of revisions to ensure it’s right for you.

• Delivery – You’ll receive a clear, actionable document outlining the challenge, insights, and a roadmap forward.

While every workshop is tailored to your needs, a typical agenda includes:

Clarity Phase – Gaining an objective, unfiltered view of your brand’s current state, including stakeholders, values, and audience insights.

Foundation Phase – Defining the core pillars of your brand—its purpose, values, and unique position—ensuring every message reflects who you truly are.

Virtue Phase - Bringing everything to life with a clear, actionable roadmap that aligns strategy with execution for lasting impact.

Curious to learn more? Let’s talk about how a workshop can sharpen your brand’s focus and future. Or you can get started right now and take my brand quiz to get your brand score.