Companies Proving Business Can Be a Force for Good

Celebrating B Corp Month

Ah, B Corp Month. The time of year when purpose-driven businesses get a well-deserved round of applause for not just making money but making a difference. At Virtue Studios, we’re all about brands that stand for something (and not just because it looks good on a marketing deck). So, in the spirit of celebrating companies that are doing things right, here are five standout UK B Corps leading the charge in sustainability, ethics, and all-around goodness.

1. Tala — Activewear That Actually Cares

Founded by Grace Beverley, Tala is proof that sustainability can look damn good. This activewear brand crafts its stylish pieces from recycled materials and up-cycled fabrics, all while championing transparency and ethical production. No greenwashing here — just genuinely sustainable leggings that won’t fall apart after one gym session.

2. Who Gives a Crap — Toilet Paper with a Purpose

Yes, we’re talking toilet paper. And Who Gives a Crap is wiping the floor with traditional TP brands. They make eco-friendly toilet paper that’s plastic-free, sustainable, and, most importantly, supports global sanitation projects. Every flush (or half flush if you’re feeling particularly conscious) helps build toilets for those in need. It’s a bottom-line we can all get behind.

3. Oddbox — Fighting Food Waste One Wonky Veg at a Time

Ever feel like the world is a little too obsessed with perfection? Oddbox certainly does. They rescue surplus and imperfect fruits and veggies that supermarkets reject and deliver them straight to your door. Less food waste, more delicious meals. Plus, their weekly boxes are a reminder that beauty is in the eye of the beet-holder.

4. Finisterre — Sustainable Fashion for Sea Lovers

Born from a love of the ocean, Finisterre creates outdoor gear that’s kind to the planet. From recycled fabrics to repair services that extend the life of your kit, they’re committed to circular fashion. Bonus points for their dedication to ocean conservation and supporting grassroots environmental projects. Your next coastal adventure just got a little greener.

5. Brewgooder — Beer That Brings Clean Water

Cheers to Brewgooder, a Scottish craft beer brand that pours purpose into every pint. For every beer sold, they fund clean water projects in communities around the world. Because if you’re going to raise a glass, why not raise one that helps others? Drinking responsibly just got a whole new meaning.

Why B Corps Matter

Choosing to support B Corps means choosing businesses that put people and the planet before profit. They’re audited for their social and environmental impact, ensuring their actions align with their words. And while no business is perfect, B Corps are leading the way in proving that better business is possible.

So, this B Corp Month, why not give a little love to the brands making a big difference? Whether it’s upgrading your activewear, cracking open a guilt-free beer, or celebrating those delightfully odd veggies, every choice counts. And if you’re a brand looking to find your own purpose-driven path, well, you know where to find us.

Here’s to business that’s good for the world — and maybe even your bum.

Need a hand shaping your brand’s narrative? Let’s chat. The world needs more stories that matter, and yours could be next.