Improving brand loyalty through Virtue.

Bringing brands to life through purpose-driven storytelling and strategy.

Is your brand failing to connect?

You’re not alone. Many businesses struggle to tell their authentic stories, but there’s a solution. But first, do any of these sound like you?

Lack brand clarity

Your messaging lacks focus, leaving your audience unclear about what you sell or stand for.

You’re blending in rather than standing out, leading to missed opportunities and stagnant growth.

Weak positioning

Your audience engages once but doesn’t stick around, making it hard to foster long-term relationships.

Struggling to build loyalty

What I can do for you

  • I can help you not just tell your story, but guide you through writing your story authentically. Your purpose, values and vision will all become clear.

  • We’ll take your story and come up with a plan on how to use it. We’ll find your competitive advantage to help you stand out from the crowd — giving you the edge on the rest.

  • Now that we have your story and how to tell it, we’ll use this to build a strategy that’s specific for your business attracting and talking to the right audience.

  • Once we implement your strategy, it will build a cohesive brand experience for your audience - no more confusion!

“Hannah brings the perfect blend of strategic and creative thinking. All whilst being a thoroughly wonderful person to work with!”

— Cat, Creative Agency Co-Founder

What you’ll gain

In-depth Brand Discovery & Audit

It all starts with clarity. Before we shape the future of your brand, we dive deep into where you stand today—uncovering your story, your strengths, and the roadblocks holding you back. Through in-depth discovery and a brand audit, we explore your goals, challenges, and market position, taking a close look at how you compare to the competition.

This isn’t just about analysis; it’s about understanding what makes you you. The insights we gather become the foundation of a strategy that aligns with your vision—one that feels authentic, resonates with your audience, and sets you apart in a crowded market.

Cohesive Brand Visual Identity

A strong brand isn’t just seen—it’s recognised. We refine and define your visual identity, ensuring every element, from your logo to your colour palette and typography, tells a cohesive story. Beyond aesthetics, we craft detailed brand guidelines that serve as your blueprint for consistency across every touchpoint, so no matter where your audience finds you, they experience the same unmistakable brand presence.

Strategic Brand Positioning & Messaging

Why do some brands stand out while others fade into the noise? It’s not just about what you sell—it’s about the story you tell. We define a positioning strategy that uncovers what truly sets you apart, carving out a distinct space in the market that attracts the right audience. From there, we craft a messaging framework that brings your brand’s unique value to life—ensuring every word, every touchpoint, and every interaction resonates with clarity, purpose, and impact.

Tailored Brand Strategy Development

A brand without a strategy is just guesswork. Using the insights we uncover, we craft a comprehensive brand strategy that defines your vision, mission, values, positioning, and messaging—creating a clear, purposeful roadmap for your brand’s growth. Every element is designed to align with your business goals, ensuring your branding and marketing efforts work together seamlessly to build connection, credibility, and long-term success.

Ongoing Support

As your brand grows and evolves, I’ll provide continuous support to refine and optimise your strategy. My support ensures your brand remains relevant, effective, and positioned for ongoing success.

Brands I’ve helped

SEE HOW I CAN HELP YOU

 FAQs

  • Think of me as your brand’s strategic partner—blending big-picture thinking with creative execution. I help businesses define, refine, and bring their brand strategy to life, ensuring you stand out, connect with the right audience, and build lasting growth. One stop for strategy, creative, and seamless execution.

  • A brand consultant acts as a trusted partner who brings fresh insight, deep expertise, and a clear process to help your brand cut through the noise. I work with you to uncover what makes you different, sharpen your strategy, and create a brand that truly stands out.

  • Timelines vary depending on what you need. As I work with you to tailor everything to your needs, timeline and budget, I create a bespoke package that suits you. Most engagements last three to six months, allowing for thorough research, strategy development, and implementation.

  • My ‘office job’ background is in the food and drink industry, but what I’ve learned and the processes I implement work across all industries. My approach brings a unique perspective.

  • Well, the fact you’re reading this is a good start! But other than that, if your brand isn’t resonating with your audience, you’re not exactly sure your purpose, values and positioning, then that’s where I can step in and help.

  • While results vary depending on what you bring me in to help with, typically you will see improved brand clarity, stronger market positioning, and increased customer engagement and loyalty within the first few months.

  • With a background not just in strategical work, I’m also a creative who can help you build or refresh a visual identity that feels authentically you.

Start with me, today.